How can selling gift cards increase my revenue for my restaurant or cafe business
Digital Gift Cards
Tips
Are you a hospitality business owner who often has to dig into your personal bank balance to meet your business cashflow needs?
ABC News recently reported that a survey of 550 Australian business owners by the Restaurant and Catering Association in February 2023 found rents had increased by an average of 8 per cent and supply costs had risen by about 10 per cent. All of which have caused severe repercussions to the business’ ability to meet operating expenses and keep the business running.
Some cafes have already started to scrap free loyalty coffee programs while increasing their prices.
Traditional advertising and marketing avenues like the Entertainment Book are now giving way to more efficient programs to increase sales.
The new kid on the block is an innovative digital gift card platform called Okuru.
Businesses approved to use the platform may use the partner portal for free to create and track and manage e gift cards for their businesses. Gift cards are created and sold on the Okuru Mobile Gift Card App.
Okuru Partners will then receive approximately 95% of the face value of every e-gift card sold.
There are many benefits for in-person and hospitality businesses to use digital gift card platforms like Okuru to increase business and achieve a positive cashflow.
1. No upfront cost to create digital gift cards.
2. Leveraging on the mobile app marketing activities and clientele without having to spend money.
3. No software investment needed to attract new customers.
4. Easy to use platform.
5. No membership fees.
6. Low running cost.
7. Low risk.
8. Downloadable reports on sales and redemption history.
9. Benefiting from unspent value of e gift cards on expiry, estimated on average to be 10% of face value.
Businesses wanting to sign up or get more information may check out our Partber Sign Up Page
