Digital Gift Card Business B2B2C
Digital Gift Cards
Okuru Partner
A B2B2C model is a business model that merges the (B2B) and business-to-consumer (B2C) models to offer a product or service to the end users (customers) through the synergies derived from the B2B collaboration.
Business A provides Business B access to a platform/marketplace that will allow both businesses to mutually increase their revenue and customer base which would otherwise have been beyond their reach without the B2B partnership. As an example, our Okuru digital gift cards app offers small businesses the opportunity to leverage on our digital platform to offer their products/services to a market that transcends their normal physical location boundaries.
Let’s say Jeff from Melbourne knows that his mum from Perth loves having breakfasts with friends at this small family run café by the river. He wants to be able to give mum the opportunity to treat her friends to a nice meal on her birthday. The café had already partnered with Okuru to create digital gift cards on the Okuru app.
As a small business they would not have had the means in terms of time and financial resources to have an online presence offering digital gift cards for sale.
Jeff on the other hand would never have been able to buy a gift voucher for his mum in Perth from any small business as he lives in another location.
By utilising Okuru’s B2B2C model, the Perth café was able to make a sale to a customer in another state while the customer was able to make a purchase that he normally would not have had the opportunity to do so.
The main advantages of utilising a B2B2C model are:
1. Enhance Brand Credibility
Business A is able to reach new customers by using the services, customer base, and brand credibility of Business B to enhance the marketability of its own brand, product & service.
2. Economies of Scale due to Business Synergy
Synergy is the concept that the combined value and performance of two companies will be greater than the sum of the separate individual parts.
Economies of scale are cost advantages experienced by businesses when they are able to spread their costs over a larger scale production or service offering. The larger the resulting business that emerges from a B2B partnership, the more the cost savings.
3. Expand Market Reach
B2B2C partnerships are powerful ways to increase the customer base of both parties by combining and sharing each of their respective customers and leads. Such partnerships also provide efficiency and convenience to their customers, by combining the 2 products/services offered “Under one Roof”, which in turn will help the B2B partners gain and retain a loyal customer base.
If you are a in-person business wanting to expand your market reach and leverage on our customer base with free use of our platform and reasonable commissions per sale, please proceed to register your business to start your B2B2C journey with us.
